In an era where a song’s success is often measured by its 'shareability' on social media, the craft of film scoring is undergoing a massive shift. Is the soul of Telugu film music being replaced by 15-second loops? Between trending Instagram reels and the pressure to create an instant 'hook,' I wondered what the composers themselves think. So, I reached out to some of the brightest new-generation music directors in Telugu cinema to understand how they are navigating this cha

Psych Siddhartha: A Polarizing Teaser for the Future of Filmmaking Psych Siddhartha  is now streaming on Aha, and whether the audience loves it or labels it "weird" , one thing is undeniable: it is a glimpse into a massive shift in filmmaking style. It isn't just a movie; it’s a teaser for how the next generation of storytellers will communicate. Here is why this film is relevant, regardless of your personal rating. My Little Artwork of Psych Siddhartha 1. The Digital-Age Edi