In an era where a song’s success is often measured by its 'shareability' on social media, the craft of film scoring is undergoing a massive shift. Is the soul of Telugu film music being replaced by 15-second loops? Between trending Instagram reels and the pressure to create an instant 'hook,' I wondered what the composers themselves think. So, I reached out to some of the brightest new-generation music directors in Telugu cinema to understand how they are navigating this cha